Adobe Express
Working through our agency, I’ve contributed to the creation of a large collection of templates for Adobe Express. Designed to be easily customised by users, the templates cover a broad range of purposes and styles, making it an exciting and varied project to be involved in. Here’s a small snapshot showcasing some of the templates produced as part of the project.
The Sports Effect
We created a brand identity for The Sports Effect, a new organisation that uses sport to support community development, especially in refugee inclusion programmes. Since the identity needed to work across different languages; we designed a system that acts like a multi-lingual morse code, shifting to reflect the communities it’s used in. The repeating “score markings” help show the positive ripple effect sport can have. And the bright neon colour palette is inspired by the training bibs you see in grassroots football.
Pressed Flowers
A catalogue of favourite flowers I’ve collected and pressed this year (mainly from my Mum's garden.) Made into a short and sweet little zine.
Circa_Dia
This project explores a visual identity for a sleep wellness brand rooted in the science of circadian rhythms. Inspired by the natural oscillation of our internal clocks, the identity uses flowing, wave-like lines to evoke rest, balance, and continuity. Type and forms are softly refracted, creating gentle rhythms that feel organic and closely connected to nature. The system extends across social media, packaging, and web, using a calming pastel palette. Warm, subtly noisy textures enhance the sense of comfort and rest.
Trend Report
This SS26 Trend Report breaks down the key trends from the SS26 shows. Since it pulls together a lot of information, the references and citations are a big part of the overall style, where imagery and data overlap.
phoebebakerdesigns@gmail.com
@feebsdesigns
I’m a graphic designer based in East London, currently working at a small
creative agency. I love colour + flowers + nature + print + fabric.
Before moving into graphic design, I worked in fashion design for 9+years.
I also do some part-time work as a freelance florist.
Outside of work, I’m into cheesy action films, old pubs and ghost stories.